Anthony Ambrosini

When Anthony Ambrosini heard his brother was having difficulty finding a pair of cleats that enabled him to play pain-free while he was dealing with a stress fracture in his foot, he did what any brother would do–try to help him out. One problem–where would you even begin to start? That’s how all great business ideas begin; identify a problem, find a solution. He started experimenting with some different types of cleat designs. He then realized the issue was in the design of cleats in general. What his brother needed was a wider and more comfortable shoe–he needed a regular pair of sneakers. The process took more than a year-and-a-half and during that time he found it frustrating attempting to keep the cleats to stay on the pair of sneakers. “I would test them...