It may not be Drake vs Meek Mill but there is a sports drink battle going on between one behemoth and one up-and-coming fan favorite.
In this case, it’s the underdog that’s making the biggest buzz.
The Los Angeles Angels of Anaheim became the first MLB team to ditch their dugout drink, Gatorage, in favor of BODYARMOR.
This is a big deal in the sports drinks industry, because Gatorade previously had a strange hold on professional sports in North America. Now, with an up-and-coming athlete-backed
beverage like BODYARMOR, there could be a new sheriff in town.
The drink was established in 2011 by Lance Collins and Mike Repole–who also co-founded Vitamin Water and Smart Water.
They have gotten the backing of some of the biggest names in sports including Kobe Bryant–who is the third-largest shareholder in the company–along with Mike Trout, Buster Posey, Richard Sherman, Andrew Luck and Rob Gronkowski.
With that star power behind them, we have not seen the last of this sports drink.
